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Story So Far

Background from the Board

HIVsport was incorporated as a company limited by guarantee on 20 September 2007. We are a successor to elements of the Ensuring Positive Futures (EPF) programme of work which finished in July 2007. In particular we took up the work started by the EPF programme in working with the sports trade unions.

Our key objective is to raise awareness of HIV and AIDS and promote sexual health in sport. To achieve this aim we use the 'Badge of Hope'.

As a not-for-profit organisation we aim to deliver the following goals:

  • Create, through sport, greater public awareness of the global epidemic of HIV and Aids
  • Provide education and training to people in all roles in sport around HIV and sexual health
  • Support sports-related HIV and sexual health education projects 

World AIDS Day 2007

Our first World AIDS Day campaign in December 2007 was supported by the Football Association (FA), the League Managers Association (LMA), the Professional Footballers Association (PFA) and FIFPro, the international players union. In addition we had support from the Professional Boxing Association (PBA). A news item on our World AIDS Day campaign 2007 can be found on the FA's web site at :

Activities in 2008Educational Sports Forum

In 2008 we continued to build awareness of HIV and sexual health within sport. HIVsport became a member of the FA's anti-homophobia working group, and affiliated to the Educational Sports Forum making presentations to other affiliates including from the world of cricket and rugby in addition to football. The purpose of this work is to raise awareness at the organisational and institutional level as well as amongst individual members of the player's associations. A key example of the latter work occurred when players from Manchester United took the 'Badge of Hope' to South Africa.

During 2008 we began to develop our future strategy for HIVsport that would enable us to move towards our other organisational objectives of using sport more widely as a means to raise awareness of and educate young people about HIV and AIDS and promote sexual health. We then presented this work in October 2008 to a group of key stakeholders from professional sporting associations, umbrella HIV organisations and to medical and corporate bodies. The aim of this strategic meeting was to discuss charting a way forward for HIVsport together with our stakeholders as it was crucial to us from the outset, to ensure relevance and partnership working.

In November 2008 we were asked to assist a coach in a Caribbean country who had identified a football player who had tested positive for HIV, by sending detailed guidance to the coach advising on best practice that included:

  • What's the real risk of HIV transmission during sports activities?
  • Can athletes infected with HIV play sports?
  • Preventing HIV transmission outside of the sporting context
  • Supporting an HIV positive player, and disclosure and confidentiality with regard to HIV and employment.

In December 2008 we ran another World AIDS Day campaign. This was supported once more by the professional football associations. We distributed the 'Badge of Hope' to League Managers and also to players at the PFA's Annual General Meeting. On and around World AIDS Day, the 'Badge of Hope' was worn by football managers including Sir Alex Ferguson (Manchester United), Mark Hughes (Manchester City), David Moyes (Everton), Tony Pulis (Stoke City), Tony Mowbray (West Bromwich Albion) and Owen Coyle (Burnley), and through our work with the LMA many managers also included a message about World AIDS Day in their programme notes.

Activities in 2009

2009 has seen growth for HIVsport. We have welcomed two additional volunteer Directors on to the Board, increasing our number to five, bringing particular expertise in the field of medicine and finance to the organisation. We have also entered into a partnership with SSL International plc for the exciting redesign of our branding and the development of this ‘new look’ web site. The target audiences for the HIVSport website are all participants in sport (UK and international):

  • Players aged 15 - 24 (male and female)
  • Sports coaches
  • Medical staff (e.g. physiotherapists etc.)
  • Sports organisations (e.g. FA, PFA, LMA etc.)
  • Club managers and administrators

The red ribbon is the internationally familiar symbol of HIV and AIDS awareness. HIVsport is committed to use the symbol to ensure that levels of awareness are improved through sport, especially among younger people. To tackle this we have designed new Badges of Hope with other sporting symbols - a tennis, cricket and rugby ball and a boxing glove.  Information of how to order these new designs and the original Football Badge of Hope is explained on our Badges of Hope page.

HIVsport is also engaged in providing accessible information on sexual health for sports people. We were commissioned to write a piece for the forthcoming 'Encyclopaedia of Sports Medicine' and are producing an information leaflet on HIV and sport, as while there is a wealth of excellent materials in the public domain these are not specifically targeted at a sports-interested audience.

HIVsport has featured in the League Managers Association community partnership DVD and is also a partner in a Department for International Development funded project in which we will develop a specific course on HIV and sport.

2010 and beyond...

Global attention on the 2010 FIFA World Cup South Africa™ and the London Olympics in 2012 provide British sport with a unique opportunity to promote itself as socially aware and in touch with the wider world. British Sports Ambassadors have the potential to portray British sport in the best possible international light. HIVsport is engaged in identifying a number of Sports Ambassadors for HIV and AIDS awareness during these high profile events.

We look forward to bringing our activities to a wider audience in 2010 and beyond. With this in mind we are exploring an activity strategy with SSL International that will lead up to and beyond the World Cup in South Africa and are contributing to the planning and development of a sexual health promotion legacy document as members of the 2012 Olympics Sexual Health Planning Group.

Keep In Touch With HIVsport

HIVsport would like to thank
Durex for their support


Durex's vision is that of an HIV-free world.

We have an overriding commitment to sexual health and a strong track record of supporting initiatives to raise awareness of HIV prevention for all.

This is why we are proud to sponsor HIVsport in its effort to promote sexual health in the field of sport.

  Beer Goggles